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George Allardice
McVities Milk Chocolate Digestive Review |
Dear Nicey,
I've been following the on-going debate surrounding the alleged McVities claim that 65 million packets are eaten every day in the Uk alone. I thought I'd check out the source, and headed over to the McVities website. What I found was the following statement: 'Over 71 million packets of McVitie's Chocolate Digestives are eaten in the UK each year '. This makes for a rather more conservative estimate of about 1.2 packets per person per year, not per day. Not sure if they've addressed the misinformation since the scandal broke on ncotaasd.com, or whether one of your readers has foolishly misread the data; being a data analyst by trade, however, my eagle eye was able to spot the error! Hope this clears things up,
Cheers,
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Nicey replies: Actually we worked out that they meant 65 million packs a year not 65 million a day based on their 52 biscuits a second figure, we told them and they changed their site. They then revised the figure up a few million to 71.
I posted Gurbinder's message because it made me laugh. |
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Gurbinder Samra
McVities Milk Chocolate Digestive Review |
Nicey
I just want to say that i think about 65million packets of digestives could be sold everyday because it does not say wheter or not it is sold to cash and carry's, corner shops, supermarkets etc. All kinds of shops in total may sell less than 65million packets of chocolate biscuits everyday but cash and carry's buy a hell of a lot of biscuits all at once(about 1000-2000 for a quite small cash and carry) also some days shops have a good day and may sell a lot and they may have bad days and not sell so much, but you do not think about all of the biscuits that shops have to return because they are damaged and all of the biscuits that go out of date on shop shelves around the country I guess that the co. just puts those down as being sold. Also think about the people who do not eat all of the biscuits in a packet because they may be damaged crumbly or broken etc. I know my family eats about a packet of digestives in about 3 to 4 days so i do wonder if the figures are accurate or just made up to impress Mc Vities bosses by employees.
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Nicey replies: Good for you, and your accounting for the missing 23,660 million packets of chocolate digestives McVites should really be selling a year. |
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Mark Bevan |
Nicey,
For years, inexplicably, this debate has raged on over the so called grey area of wrapped biscuits (e.g. those foil things in cadbury's biscuit selection tins) and individual cakes (Jaffacakes et al..), and I am glad to see your site attempt to address many of the issues.
It is clear to me, however, when aged, biscuits go soft and cakes go hard.
Many thousands could have been saved in legal fees in the McVities court case if this simple law had been applied.
Hope this helps.
P.S. If this rule (Bevan's Law) is extended, all foodstuffs can be categorized as either biscuits or cakes. Baked beans, for example, are a form of cake and most fruit is part of the biscuit family. Bacon (Cake). Crisps (Biscuit). Etc...
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Nicey replies: Actually this was one of the arguments used on behalf of McVities in the court hearing, that and the fact that it is in fact a small cake. To be honest the VAT man was more keen to get a ruling that was more along the lines of 'small things that are about the size and shape of biscuits and sold with biscuits should get VAT applied to them', as they knew that the Jaffa Cake was indeed a cake. |
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David Bourgoin
Jacob's Orange Club Review |
In response to an email which mentioned the different pictures on the wrappers of the various varieties. The milk chocolate Club had a light blue coloured wrapper with a picture of some playing cards (suit being Clubs I would imagine). And the one with the Golf ball was the plain chocolate. I can remember how you used to be able to bite off huge chunks of chocolate to leave just the biscuity bit in the middle.
Oh there was also a wafer Club that I think had a dark blue wrapper. I was once brought a large box of the plain chocolate ones as a Xmas present and after eating them all very quickly I never again had much of a taste for the plain chocolate ones and the milk one became my favourite. The mint ones were pretty good but I found the filling a bit too sweet. But all this reading of emails has made me long for a Club so I might have to nip to the Supermarket and see just how much they have changed.
David Bourgoin
P.S Is it my imagination or is there really no review of the Plain Choc Digestive. Surely one the best biscuits ever created.
P.P.S As for more recent biscuits I find that the Echo bar is very pleasant (though it may not qualify as a biscuit per se). |
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Andrew McMurtrie |
Joanne's stated preference for "nice" emails, rather than Viagra type emailshots, turns my mind to aphrodisiac biscuits. If biscuits be the food of love then Danish Shortbreads were definitely the wife's and mine ! Do any of you other biscuit lovers have any recommended "love bites!" |
Nicey replies: I did once get a mail from a couple who started their relationship over a packet Chocolate Hobnobs. |
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