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|I've just stumbled across your website whilst searching for the elusive Lincoln biscuit that I miss so much but the reason behind this e-mail is to inform you of the stunning biscuit by Fox's called Malted Milk Creams. They are what the title says, two malted milk biscuits (cow, grass and all) sandwiched together by a nice layer of cream. They are so fantastic and unfortunately quite hard to find. I can only seem to get them every now and then in my local Morrsions and as far as Lincoln biscuits go I can't get them anywhere! Have they stopped doing the Lincoln biscuits?|
|Nicey replies: Yes the noble Lincolns are on their way out, although still listed on McVities web site as current product. It was announced last year that they would be discontinued in Spring 2007.
The demise of the Lincoln can be attributed to the River Eden in Cumbria, and Tescos and the others. The river burst its banks back in January 2005 and flooded United Biscuits historic factory in Carlisle causing biscuit manufacturing havoc. Many biscuits suffered including the Gingernut, Bourbon and Morning Coffee. It wasn't clear for a long time if the factory would actually fully repoen, or whether UB would take this as an opportunity to relocate.
By the time the Lincoln was back in production many large supermarkets had assumed it had gone for good and taken it out of their scheme of things. This is the kiss of death it would seem for most UB biscuits, which seem unable to survive unless they are serving a huge market place. Having said that we stopped close to Carlisle on our way to Ireland a few weeks back and in a local Spar bought a pack of Crawfords Fig Rolls. I have never seen these in a major UK supermarket and yet UB manage to keep making them without the patronage of Mr Tesco.
As for your cream filled Malted Milks they sound very useful. Fox's acquired Elkes biscuits in Uttoxeter some years ago who seem to specialise in Malted Milks and Custard Creams so I wouldn't mind betting they emanate from there.
||Hi Nicey & Wifey,|
Like other readers I am not surprised to read on your site that the much to be preferred Plain Chocolate Hobnob has been dropped. My local branch of Tesco hasn't featured it on its shelves for some time now. As a "mature" (53) biscuit eater with a "sophisticated" palate I always opt for a dark version over the milk should there be a choice. I don't see how McVities are going to get more sales if they are not going to appeal to the older consumer. Don't they realise that the population is, on the whole, getting older and they, the silver haired sophisticates that is, aren't interested in the new-fangled but prefer tried and trusted favourites? McVities are undoubtedly running a strong risk of alienating a very sizeable section of the biscuit buying - and eating - public and, moreover, one that doesn't want to be coerced into paying over the odds for a favourite comestible.
Incidentally, has anybody else found it hard to get fig rolls in Tesco? My local Tesco Extra has stopped stocking them and I could not find them at the local Tesco Superstore. Sainsbury, to their credit, had both their own brand, which were tasteless, and Jacobs ( yum, yum!). Now I don't know if my short term memory is playing up but those aforementioned Jacobs Fig Rolls had ridges on top, I believe, just like the biscuit of old. Have Jacobs gone back to the old recipe or did I enter a time-warp in that supermarket and retrieve that packet from my past? I'm going to have to return there and buy another packet to check.
|Nicey replies: Very good point about the growing grey pound, a phenomena that McVities are themselves instrumental in now that they have removed the trans-fats from their biscuits and lowered sodium.
Our local Tesco too has dramatically reduced the size of its biscuit aisle, and probably as a company Tesco have been backing away from the Plain Chocolate Hobnob all of 2006 as sales slowed. As we saw with Abbey Crunch this can now be the death knell for a previously high volume product. It's not good for consumers to have our McVities buying choices apparently dictated primarily by the combination of the biscuit buyer at Tescos and the brand managers at McVities. No doubt the two have a long list of statistics about sales and consumer trends to back up their decisions, it just seems in this case that the tube was factored out of the equation long ago when in fact it was the explanation.
Certainly when we do visit our nearest Sainsburys the biscuit aisle seems extensive, inviting, stimulating and somehow sympathetic. Wifey knows now to go and do two or three other things while I'm ensconced in there making important and considered decisions. I get a similar feeling when visiting the very large and extensive Ironmongers in town as opposed to nipping into Homebase/B&Q etc.
As for the ridges on Jacob's Fig Rolls yes they are back, although they seem to me to be not such a problem as those of old which could harbour excessive amounts of crust.