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Keep your e-mails pouring in, it's good to know that there are lots of you out there with views and opinions.

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Your e-Mails

Nicey replies: That sounds like a very good plan indeed. Let us know how you all got on we are looking forward to all those pictures of tea and cake (as well as the lovely scenery).

Steve Cox
Rest In Peace

Pete Coates
Fig rollsRest In Peace
Nicey replies: Very good point about the growing grey pound, a phenomena that McVities are themselves instrumental in now that they have removed the trans-fats from their biscuits and lowered sodium.

Our local Tesco too has dramatically reduced the size of its biscuit aisle, and probably as a company Tesco have been backing away from the Plain Chocolate Hobnob all of 2006 as sales slowed. As we saw with Abbey Crunch this can now be the death knell for a previously high volume product. It's not good for consumers to have our McVities buying choices apparently dictated primarily by the combination of the biscuit buyer at Tescos and the brand managers at McVities. No doubt the two have a long list of statistics about sales and consumer trends to back up their decisions, it just seems in this case that the tube was factored out of the equation long ago when in fact it was the explanation.

Certainly when we do visit our nearest Sainsburys the biscuit aisle seems extensive, inviting, stimulating and somehow sympathetic. Wifey knows now to go and do two or three other things while I'm ensconced in there making important and considered decisions. I get a similar feeling when visiting the very large and extensive Ironmongers in town as opposed to nipping into Homebase/B&Q etc.

As for the ridges on Jacob's Fig Rolls yes they are back, although they seem to me to be not such a problem as those of old which could harbour excessive amounts of crust.

Andrew Bourbon-Cream
CakeFruitRest In Peace
Nicey replies: That really is the nicest picture of strawberry topped scones we have ever seen.

Nick Q
Rest In Peace
Nicey replies: What ever NCOTAASD is it shouldn't need to be picking through the bones of a biscuit crisis providing angst ridden feedback at this late hour. Customer service departments, and I have always heard good reports about McVities, are the main interface for listening to your customers. How a company chooses to propagate that feedback is a matter for their own creativity. Now obviously it would presumptuous of me to guess how UB works internally but any large companies I have worked for have tried to include feedback from their customer services dept in strategic planning for their product ranges. Mind you how many people felt aggrieved that they were being forced to buy Plain Chocolate HobNobs in needlessly expensive tubes and silently just switched to most probably Plain Chocolate Digestives. Its difficult to pick up on such things just by looking at run rates and listening to orders coming through from business customers unless you fully engage in a real dialogue with your customers.

Lets hope they see sense and put some back in cellophane and do some kind of promotion to grab peoples attention to the fact.

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