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Club Milk Review
It is great to learn that Club is back in its original format, even if its only in Ireland
I worked as a sales rep for Associated Biscuits Limited (Jacobs, Peek Freans, Huntley & Palmers & Chiltonian) from 1980 to 1996, surviving all of the major changes in ownership, Nabisco and Danone!
When I joined Club was available in Fruit(Purple), Milk(Red), Orange(Orange), Plain (Bright Green) & Wafer(Light Blue) available in singles or in 5 packs (RSP 41.5p, on promotion at 27.5-29.5p)
Mint(Dark Green) with plain chocolate was added a little later
Many an hour was spent filling supermarket shelves and building promotional ends for these brightly coloured packs ensuring that you always separated the two green packs with one of the other colours so as not to confuse the customer!
Changes came, the chocolate was taken off and replaced with chocolate flavoured coating, the famous sandwich biscuit was replaced, Club Wafer was discontinued, Club Milk turned blue. the chocolate came back but a lot thinner and Club Mint changed to Milk Chocolate!
We also saw the disappearance of Trio, Winner and Elevenses
During my time with company, McVities & United Biscuits were the sworn enemy and now they own the brands, it grieves me to see Crawfords on Family Circle but perhaps they will see sense and re-introduce the original and best Jacobs Club... because I think we all like a lot of chocolate on our biscuits!
PS what has happened to Mrs Peeks Christmas Puddings?
|Nicey replies: Steve,
Great to hear from somebody who was so involved with the revered Club Biscuit. It was my cherished wish that McVities would ride to the rescue and reinstate the Club back to its former glory but alas they seem to view the whole acquisition and what was Associated Biscuits as a means of getting their hands on Cream Crackers. Given that they have had to brand their Jacobs fig rolls as McVities in-order to sell them in the Republic of Ireland, maybe Jacob's Fruitfieild will brand their Clubs as Bollands and start shipping some over here (we can hope).
As for all those Christmas Puds, we had a few in our time. Every one accompanied by my Dad's tale of how awful the one they had after the end of WWII was. The resurrected Huntley and Palmers does quite a nice Christmas pudding nowadays, probably to be found in Waitrose.
Club Milk Review
|The cutaway profile of the legendary Club Milk does look like the biscuits I remember from Days of Yore|
But your review fails to mention whether it is still possible to nibble away at the chocolate and “Free the Biscuit” I recall that freeing the biscuit from its chocolatey coffin was the sole purpose of Club biscuits perhaps you can enlighten us on the viability of this technique today.
|Nicey replies: Indeed as I mentioned the biscuit is moulded differently from the old Liverpool built Clubs. Old style biscuits had round edge implying that they had been moulded on both faces, the new ones seem to be moulded on one side then scraped thus giving the flat bottom. This does mean that the chocolate seems to bond a bit tighter on the new ones but I still managed to bite off chunks as I mentioned. I didn't have enough of them under ideal circumstances to attempt the complete de-chocolating, but I would think it is possible.
Also the one in cross section was one of the few to make it out of Ireland. We had to leave in quite a hurry due to the weather, in fact there were floods in central Dublin the day we left. This meant that my strategic and comprehensive last big biscuit buy up didn't happen. The rather lob-sided one here made it out in the top pocket of my ruck-sack.