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Nicey replies: Of course I've already phoned McVities, as have many others.

Your efforts would be better directed at Mr Sainsburys/Tesco/Asda etc. Of course McVities have been baking them for the last few years but they haven't been on the supermarket shelves so were not easy to find and therefore buy. If McVites started to bake them again would that situation magically reverse itself? No. We would simply be where we were two months ago.

If any of the big supermarkets want to be a champion of the biscuit eating public and work with UB to bring back some much loved brands then we would surely do our level best to promote that. There simply has to be an opportunity here..