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||Hello Nicey & Wifey,|
I've been enjoying your book greatly and it prompted me to look up your site, which is also spiffing.
However, I must take exception to your description of the latest McVitie's advertising campaign as being entirely about people flicking crumbs at each other.
As one of the chaps responsible for devising this modern masterpiece, and going all the way to New Zealand to shoot it, may I point out that crumbs in question are also poured, retrieved, shaken and hoovered up. Other unused scenes showed them being dunked and banged out of the crevices of a tin.
Shortly, you will even be able to see them being sucked up a straw, in an ad about a new Mcvitie's product so secret that I would be killed if I told you about it.
Anyway, to my point. I probably don't eat quite as wide a variety of biscuits as you expert consumers, but as part of my job I do get to go to lots of biscuit factories and see them at work. Whilst watching digestives splash through their chocolate bath, or observing a ginger nut rise and fall in the oven, or seeing how small the tiny squidge of batter is that becomes the basis of a Jaffa Cake is all jolly thrilling, by far the most impressive to watch in production is............................the Butter Puff.
What do you say to that, eh?
|Nicey replies: Thank you for running the gauntlet of certain death, to bring us that message, however, mostly we say, that we suspect that going all the way to New Zealand to shoot lots of interiors seems like a bit of an excuse for a jolly. We hadn't noticed any obvious parallels with the portrayal of biscuit crumb premises and the scenery in the Lord of The Rings Trilogy, although I'm sure we'll all look a bit harder next time it's on. Secondly I was really referring to the advert where the two blokes are just flicking crumbs at each other, rather than the adverts that came after that one which I hadn't seen because they were in the future.
Thirdly and getting to your point I'm not keen on butter puffs, although I have a good deal of respect for them and their whole 'puff' posse including the Lemon Puff. Presumably now that Jacobs is part of of United Biscuits there can be a public burying of the hatchet between the Cornish Wafer and the Butter Puff which surely is long overdue.