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14/10/2008
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Your Views

Keep your e-mails pouring in, it's good to know that there are lots of you out there with views and opinions.

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Your e-Mails

Adam Christmas
Tea
Nicey replies: Try blowing on it or taking very small sips.

Steve Henly


Abbey Crunch Review
Nicey replies: Of course I've already phoned McVities, as have many others.

Your efforts would be better directed at Mr Sainsburys/Tesco/Asda etc. Of course McVities have been baking them for the last few years but they haven't been on the supermarket shelves so were not easy to find and therefore buy. If McVites started to bake them again would that situation magically reverse itself? No. We would simply be where we were two months ago.

If any of the big supermarkets want to be a champion of the biscuit eating public and work with UB to bring back some much loved brands then we would surely do our level best to promote that. There simply has to be an opportunity here..


Dave Spence


Abbey Crunch Review
Nicey replies: Well you've answered your own question there haven't you. You really like them, but you haven't had one for more than ten years.

Still with some creative marketing maybe United Biscuits can turn the fact that they have some much loved brands that don't deserve to be killed off, into a marketing plus. How about 'limited edition taste of tradition', 4 month long runs of Abbey Crunch, Royal Scot and Chocolate Garibaldi under say the Crawfords brand which has been recently spruced up to be the home of traditional everyday biscuits. The supermarket shelves should be able to find room for a rolling product range, and it could be an excellent way to reconnect with consumers especially the ever growing grey-pound bracket. Come UB sort it out!


Joan Deitch
Cake

Matthew Revell
Rocket ScienceVending machines