Abbey Crunch Review
|I am appalled by the whole Abbey Crunch de-listing, and reminds me of the sadness I felt when our local TOPS supermarket in Bangkok stopped selling M&S Bourbons.|
But I was wondering if it's not just a result of the UK populations' general nosedive into the development of a very short attention span and the need for re-branding and flashy marketing to make them reach for those bics off the shelf.
So McVities could:
1. rename Abbey Crunch to something like 'abbey' (as in National)
2. Put some random hyrogliphics in - like Abb>y Cr*nch
3. That's it.
As for people complaining they will be devastated by the loss, just think of us out here in Thailand where we have to put up with a slew of mediocre japanese sugary pieces of tat. Use your right to vote by purchasing the biscuits you claim to love! Or just buy them and post them out here :-)
Sorry to trouble you but I did not know where else to turn and my sister reminded me of your site. My village is 'lucky' enough to have a large branch of Morrisons (near Cambridge is this their most Southerly store) and I was interested to note that they categorise the biscuits into chocolate biscuits and everyday biscuits (and another category for kit kats and the like who's name eludes me, to avoid confusion lets call it individually wrappered biscuits for now). Now as far as I am concerned almost all biscuits of the tubular packaging design with more than say 25 biscuits in the pack are everyday biscuits, this includes chocolate digestives and chocolate hobnobs (my somewhat predictable favourite). I personally find it pretty disturbing to find a biscuit apartheid system in operation in this day and age and suggest that readers of this site boycott Morissions until they change this unconventional naming convention.
|Nicey replies: Yes we have been to the Morrisons in Cambourne. Don't fret about biscuits being called 'Everyday' its simply implies that you are not treating yourself by having an everyday biscuit, where as with the other ones you are having something a little bit special. We often forget how affluent society is today, and the concept of everyday biscuits is not as relevant as once it was, especially in a world that would see families spending ten pounds on a take away meal of fat and carbohydrates.
Actually I would say Horrah! to Morrisons for keeping it real.
I love tea, but I find the few minutes when it is too hot to drink a freshly made cup very frustrating. It is either burn my tongue, or sit there smelling the delicious aroma unable to actually taste it.
Do you have any tips? Clearly more cold water would help, but I feel I would be sacrificing the strength of the cup. I can't brew it any longer to off-set this as I drink mainly green tea which becomes very bitter when over-brewed.
Is this just one of those un-solvable conundrums of tea?
|Nicey replies: Try blowing on it or taking very small sips.|
Abbey Crunch Review
|Hi all I have just rang mcvites giving the lady on the end of the phone all my best complaints about MCVITES delisting Abby crunch . SO WE WILL NEVER HAVE THEM AGAIN ! So could you and all the many who visit your site ring them up and pester them and we will try and get them to start to bake the little buggers again cheers Steve Henly ........|
PS we need a big push from everyone!
|Nicey replies: Of course I've already phoned McVities, as have many others.
Your efforts would be better directed at Mr Sainsburys/Tesco/Asda etc. Of course McVities have been baking them for the last few years but they haven't been on the supermarket shelves so were not easy to find and therefore buy. If McVites started to bake them again would that situation magically reverse itself? No. We would simply be where we were two months ago.
If any of the big supermarkets want to be a champion of the biscuit eating public and work with UB to bring back some much loved brands then we would surely do our level best to promote that. There simply has to be an opportunity here..
Abbey Crunch Review
|I heard your plea for the Abbey Crunch biscuit on BBC Essex today and it rekindled my liking for those wonderful biscuits. It must be 10 years since I tasted that lovely nutty flavour and it has made me want them again. How can McVites be discontinuing such a tasty product. Surely they must realise this could cause a backlash on their other products.|
I will keep an eye on your site to see if you get any further news and now I am going to find a source of Abbey Crunch!! I am off to Spain on Monday so I may be lucky!
|Nicey replies: Well you've answered your own question there haven't you. You really like them, but you haven't had one for more than ten years.
Still with some creative marketing maybe United Biscuits can turn the fact that they have some much loved brands that don't deserve to be killed off, into a marketing plus. How about 'limited edition taste of tradition', 4 month long runs of Abbey Crunch, Royal Scot and Chocolate Garibaldi under say the Crawfords brand which has been recently spruced up to be the home of traditional everyday biscuits. The supermarket shelves should be able to find room for a rolling product range, and it could be an excellent way to reconnect with consumers especially the ever growing grey-pound bracket. Come UB sort it out!