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Abbey Crunch

Monday 29 Oct 2001


This is for me a landmark biscuit. It lies at the edge of a dark age of sad miserable clear wrapped biscuits, and vibrant concept biscuits like the HobNob. Indeed with the Abbey Crunch which McVities refers to as "The Original Oat biscuit", one wonders if the HobNob would have been possible. The Abbey Crunch led the vanguard of these new biscuits not being afraid to have an almost sickening but not quite level of sugar.

Yet despite its eye catching trademark blue packet, the Abbey Crunch still dresses itself in tradition. Its very name suggests that monks had been knocking them out since the middle ages, therefore allowing my Nan to comfortably buy a packet in the mid Seventies a low point for biscuit innovation, and there by dazzle my formative biscuit palette.

Today the Abbey Crunch seems a little dated, its relatively small diameter, its ridiculously high sugar content. However, the thrill of a new packet of Abbey Crunch still remains one of the highlights of the biscuit world.

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